Tuesday, March 25, 2025
How to Get Your Landing Page Right
Heavy hitter resources:
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| The Meaning of Colors: How to Use Colors in Your Art — Serena Archetti |
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| Color Meanings in Marketing & Branding |
Everyone's heard of Google Analytics, but did you know about Microsoft Clarity?
| ✅ Do | ❌ Don’t |
|---|---|
| Use one clear CTA above the fold | Overload with multiple buttons or links |
| Design for fast scanning (use large headlines & bold colors) | Rely on dense paragraphs and tiny fonts |
| Apply high contrast for readability | Use low contrast colors that blend together |
| Guide the eye with visual hierarchy (F or Z layout) | Scatter important content randomly on the page |
| Use trust signals like testimonials and recognizable logos | Assume people will trust you just because your product is good |
| Build engagement gradually (micro-commitments) | Ask for too much info upfront (long forms) |
| Use simple, readable fonts like Arial or Roboto | Choose gimmicky or hard-to-read fonts |
| Tailor colors and language to your audience | Assume color psychology is universal |
| Optimize for fast load time (under 3 seconds) | Ignore performance—it’s just design, right? |
| Keep visitors focused (no popups or distractions) | Clutter the screen with irrelevant offers |
| Track behavior (clicks, scroll depth, conversions) | Guess what’s working and never measure anything |
| Test and update your page regularly | Launch it and forget about it |
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