Naval's recommended reading ("Read what you love till you love to read"): https://www.navalmanack.com/navals-recommended-reading
From one of his favorites, https://meltingasphalt.com/crony-beliefs/
Consider the case of Acme Corp., a property development firm in a small town called Nepotsville. The unwritten rule of doing business in Nepotsville is that companies are expected to hire the city council's friends and family members. Companies that make these strategic hires end up getting their permits approved and winning contracts from the city. Meanwhile, companies that "refuse to play ball" find themselves getting sued, smeared in the local papers, and shut out of new business.
In this environment, Acme faces two kinds of incentives, one ..
If you tried reading that bit, you'll wish Kevin Simler (author of Melting Asphalt and also "The Elephant in the Brain") had read this by Scott Adams:
Business writing is about clarity and persuasion. The main technique is keeping things simple. Simple writing is persuasive. A good argument in five sentences will sway more people than a brilliant argument in a hundred sentences. Don’t fight it.
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