Saturday, June 27, 2020

Stand Out, with Tips from Markus Adhiwiyogo - the Gloss in Your Consultant Chops

It's not plagiarism mate - I'm just worried this good stuff might not be around forever :)

A deer in the headlights—that’s how I felt during the first few weeks in my consulting career. While I’ve heard people telling me romanticized jet setting stories, and earning miles or hotel rewards; surprisingly, not many told me about what I can do to prepare for a career in consulting.

PowerPoint
Value in consulting is derived from a consultant's ability to solve problems for their clients. The vehicle to communicate those solutions is PowerPoint. Consultants must be able to take incredibly complex and challenging client issues, create solutions, and communicate those solutions succinctly. Clients, normally, are not interested in seeing a complicated 50-slide deck. Clients want to know solutions up front. I have been in plenty of client meetings where we have spent an entire meeting discussing the first two slides and leaving the other 15-20 as appendix/support items. In addition to expressing complicated problems/solutions, consultants must also create decks that are professional looking. DO NOT UNDERESTIMATE THIS! PowerPoint skills gained in industry often do not compare to the skills and expectations in management consulting.

Excel
Along with PowerPoint, Excel is something a consultant uses daily. Excel skills are considered "table stakes" for incoming consultants. VLOOKUP, filtering, graphing, advanced pivot table analysis, logical coloring, and a number of other functions are used to manipulate. While these functions seem straightforward, it becomes increasingly complicated when you are dealing with multiple spreadsheets of massive data sets that you must combine via VLOOKUPs and other methods. The smallest mistake can translate itself into a million-dollar blunder and can cost a rookie consultant their job. Don't be that guy.

Storyboarding
Excel and PowerPoint are the tools used to analyze problems and communicate solutions; however, a good consultant knows how to tell a story. Storyboarding is the ability to clearly and logically structure a presentation that solves the client’s issue and anticipates any questions a client may have. Essentially, the structure fits the following pattern: 1) client situation; 2) your recommendation; 3) the approach; 4) your findings at each step of the analysis; 5) interpretation of the findings; and 6) synthesis of the recommendation to overall business objectives and next steps. Storyboarding is difficult and requires constant practice to truly master; however, a great place to start is to approach all problems by going through the six steps outlined previously.

Managing (Up and Down)
Consultants are expected to manage. In the traditional sense (managing down) you will see Partners and Senior Managers oversee Managers; Managers oversee Senior Consultants/Analysts; and Senior Consultants/Analysts manage Consultants/Junior Analysts. In addition to managing down, Consultants are also expected to manage up. Managers and above often work on multiple projects and/or are also working to bring in new business for the firm. Due to the difficulties of getting everything accomplished successfully, Managers and above rely on Consultants to manage work streams and report back on project status. In addition, consultants are also expected to contribute to project management duties and take on additional responsibilities to lighten the load of their overworked Managers.

Other Items to Consider

    Develop a Point of View of Everything: Face it, if you’re a consultant, people pay for your advice. So start developing a point of view on various domains. Start with your domain of expertise from your work history and then branch out into other topics and areas as you advance within the firm.
    Have a Sense of Urgency and Learn to Prioritize: When you are a consultant on a project, everything needed to get done yesterday, your managers are overworked, and clients can be very involved in the deliverables. Therefore, it is important to do quality work in a short amount of time. Prioritizing certain deliverables is key, as work will continue to pile up.
    Manage Expectations & Communication: Consulting is team-oriented. Often, one consultant’s deliverables are dependent upon another’s. It is important to manage expectations by communicating what your understanding is of the task, your approach, what the end result will look like, and when your action items will be complete. And as you progress if any of these items change, it is important to communicate those changes to the team.

Consulting is a challenging and dynamic environment. But, overall, an incredible place to hone critical thinking skills, develop insights into specific industries, present solutions to board members and CEOs, and make lifelong friends.



Markus Adhiwiyogo is an executive coach at BreakInto.Consulting, an online platform that helps aspiring consultants prepare for consulting interviews. The BreakInto platform brings a fresh approach to consulting preparation and gives candidates an edge over other applicants. BreakInto.Consulting coaches are current or former MBB (McKinsey, BCG, Bain) consultants who have experience conducting case interviews and helping candidates prepare for these tough interviews


Experience

  • Amazon Web Services (AWS) logo
      • Responsible for leading and managing outbound marketing for the AWS general computing virtual machines: messaging & positioning, marketing programs, and launch plans. o Developed and led AWS Graviton server processor powered Amazon EC2 instances marketing plan. Activities includes developing position & messaging, new product launches, customer collateral strategy, field enablement, content marketing, and marketing events
  • Deloitte logo
      • Responsible for advising clients with strategic planning of sales and marketing organization. Activities include Go-To-Market (GTM) strategy, sales training & enablement, and product marketing & management. Domain expert in semiconductor industry and Internet of Things (IoT) applications. Selected Projects: o Lead Product Manager on for predictive analytics solution for account sizing and sales quota. Activities included GTM strategy development, collateral strategy, client management, and product strategy development. o Project Managed sales enablement training for new Salesforce.com based solutions for sales reps of a $17B software security client. Activities included course development, collateral development, and training delivery. o Identified $220M of cost synergies and intangible benefits of a new IT system for a $25B cloud and data storage client. Activities included analyzing features, determining milestones, and timing of synergies. o Lead writer for Deloitte’s White Paper on IoT electronics product, marketing, and sales strategy. Paper includes Automotive, Consumer, Health Care, Industrial, and Smart City strategies.
  • Intel Corporation logo
        • Responsible for leading and managing Cloud Gaming and AI products: Developing and managing product strategy, go-to-market strategy, messaging and positioning, collateral strategy, launch planning, and delivery for these product lines by leading Cross Functional Team that includes engineering, operation, customer support, legal, PR, marketing, and sales. o Managed and developed Intel’s cloud gaming infrastructure customer research, positioning, product roadmap, go-to-market strategy, engagement model, and business model o Managed ISVs engagement for cloud gaming infrastructure solution pilot resulting in customer conversions for commercial service agreement for a cloud streaming solution o Built an innovative cloud based computing PaaS targeted for visual workload developers. Task includes developing PRD, building product roadmap, and infrastructure build up & test. o Launched Intel’s AI based Anti-Toxicity direct-to-consumer SW that enables gamers to control their gaming experience. Activities includes developing and executing go-to-market strategy, early access strategy, and collateral strategy.
        • Responsible for leading and managing device outbound marketing: Developing and managing product strategy, go-to-market strategy, messaging and positioning, collateral strategy and launch plans (including technical and positioning sales enablement) for these product lines by leading Cross Functional Teams that includes engineering, marketing, and sales. Selected Projects: o Led the launch team for Intel’s AI-optimized programmable logic device. Activities include developing messaging / value propositions, go-to-market strategy, promotion & press plan, sales enablement & journey, and collateral strategy, resulting in $70M of sales pipeline in 1 month after launch o Launched Intel’s next generation flagship programmable logic device, resulting in $350M of sales pipeline within 3 months. Activities include messaging, go-to-market strategy, sales enablement plan, and collateral strategy. o Developed and led business development strategy and processes for Early Access customers. Project includes promotion of program to potential customers and managing the Early Access engagement
  • Lattice Semiconductor logo
        • Responsible for leading and managing all of Lattice's Software and IP product lines: Defining product requirements and priorities, creating product roadmap, market research (including translating customer feedback), pricing strategies, sales support, and partner management; Developing and managing product strategy, go-to-market strategy, collateral strategy and launch plans for these product lines by leading Cross Functional Teams. Product evangelizer and corporate representative in trade shows. Product Management and Marketing: o Managed the life-cycle of Lattice’s software products in Agile development environment. Activities included market research of features, creating requirements (PRDs and MRDs), market positioning, writing marketing collateral, managing product launches, managing partners, press releases, and sales training. o Managed the cross functional marketing strategy team of five people to define and plan a new SaaS based next generation software products to enter a $100M (33% revenue gain) market. The plan resulted in an MRD that was presented to the CTO who adopted it into the product roadmap. o Created profit optimized pricing strategy for Lattice’s software product by performing data analytics on customer purchase data, which resulted in 17% increase in revenue. o Developed existing products strategies by performing ROI analysis of features against market requirement. Analysis results enhanced customer experience by reallocating 1 month (33%) of development time from low to high ROI features. Sales Impact: o Developed the go-to-market strategy for new flagship product, which resulted in $60M (20% of revenue) of 1st year sales from leading global consumer electronics manufacturers. Work included managing product launch, market positioning and technical training, and creating marketing collateral, including sales playbook. o Business Development work with sales team to strategize entry into ecosystem of a $170B semiconductor company.


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