Tuesday, January 13, 2015

How Stephen Key Does It

Have an idea
Do a Google product search for it
Exists? Come up with a spin on it.
Call companies that might be interested licensing (they want your idea!).
Say, I'm a "product developer".
Say, "Look, I want to submit an idea to your company. Can you help me?"
Those are the magic words : Can you help me. Guide the operator..
Don't call Legal or Purchasing.
Call Marketing or Brand Manager or call someone in Sales! They do answer their phone.
Go to LinkedIn to find the names.
How to get started? Call a co you have no intention of submitting an idea to, and find out the process. Who do I submit to?

You don't need to read his book - just watch this one :



Resources :

Do the image search for your product idea : https://www.google.com/images
Do the "product market" search : https://www.google.com/shopping
David Pressman : Patent it Yourself and Patent Pending in 24 Hours

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